On a recent call with someone who inquired about our communications strategy workshop, the person on the call lamented her overwhelming situation. With her current broker, she had access to a universe of employee benefits communications materials. The problem was she was given no communications strategy. I could give several metaphors at this point, but …
“The Benefit Company is Committed to Remaining Privately Held”, one brochure stated. We recently had an internal discussion about employers being better off as a client of our firm because we are Privately Held. One of our team members asked, “Do employers care if we are Privately Held?” An immediate response included, “…nimble, flexible, entrepreneurial – …