Naming Your Corporate Wellbeing Program

Naming Your Corporate Wellbeing Program

Giving your corporate wellbeing program a name can be a strategic step in gaining engagement in the program. The wrong name can be a turn-off; a great name can entice employees to participate.

Key Considerations

  1. Make sure the program name is a good fit for your overall employer brand. Consult with your marketing team before making final decisions.
  2. You want your program name to be catchy and easy to remember.
  3. Consider a name that is “fun” and leaves your employees with a positive vibe.
  4. Be inclusive. Beware of names that limit the program to physical fitness or seem to focus on a particular gender, body type, or demographic.

Engage Your Team

When creating a well-being program name for the first time, consider including as many people as possible in the naming to heighten curiosity and expectation. The more employees who are engaged in the naming process, the more likely your employees will feel ownership of the program. One way to include employees is to have them nominate names and then have employees vote on the best suggestions. A prize for the winner will also increase participation in the naming.

Make it Fit

Ideally, the best name will be one that is unique to your organization. There are a lot of names for wellbeing programs that could fit any employer. Some employers will use their company name in their wellness program, followed by words such as cares, strong, fit, 360, lifeworks, active, & thrive. However, with some additional effort, you can create a name that is a unique fit for your culture or industry.

Names For Any Employer

  • Be Well
  • Living Well
  • Vitality
  • Nourish
  • Revolution Wellness
  • Let’s Get Fit
  • Energize
  • Discover Wellness
  • Wellness Works
  • LifeLine

Unique & Creative Names that Fit the Employer

  • Trucking Company: Healthy Roads
  • Construction Equipment: Digging a Healthy Lifestyle
  • Architectural Firm: Designing Better Employee Health
  • Fire Department: FIRE (Fitness is Running Everywhere*)
  • Construction Company: Healthy Foundations
  • Aviation Company: Soaring to Health
  • Home Interior Company: Health by Design
  • HVAC Company: Stat
  • CPA Firm: Wellness Counts
  • Plumbing Company: Piped Up for Wellness

*Be careful with names that limit the program to physical fitness


Jack W. Bruce, SPHR

Jack W. Bruce, SPHR, Director of Population Health & Wellbeing

  • Population Health
  • Employee Wellness & Wellbeing
  • Human Resources
  • (Member of Georgia Audubon)
Next Post

Your email address will not be published.

The Benefit Company
Based on 13 reviews
powered by Google
Michael Taylor
Michael Taylor
15:28 07 Feb 20
I have been working with The Benefits Company for more than 3 years and our organization has been a client for many... more. Every member of the team is very responsive and professional. The often present to our C-Suite and the C-Suite values the partnership.TBC goes above and beyond with any request that we have as it pertains to our benefits or HR programs. Every year they present us with various considerations to consider for the next year. John Hearn is has great knowledge industry. Our account manager, Stacy Cook, is very responsive and is an extension of my team.read more
19:21 05 Feb 20
I can't say enough good things about my experience. During my cancer diagnosis, the last thing you want to worry about... is how your Insurance Company is going to actually work for you. I of course, had many questions, which were always answered in "full detail". Amy Towe, our Insurance representative could not have been more helpful. She would check on things for me and always got me an answer promptly. Amy was always available when ever I had a question. She defiantly made the entire process easier. I truly can say enough about her. Her caring was so appreciated throughout my entire journey.Angela Adamsread more
Anne Lalinde
Anne Lalinde
19:09 05 Feb 20
Have worked with The Benefit Company for years through different companies. I appreciate the boutique level services... provided. The Benefit Company is a class act.read more
Marilyn Wiederhold
Marilyn Wiederhold
17:36 05 Feb 20
I have worked with The Benefit Company for over 8 years. They are the best!! Amy Towe and Christine Muro are so... helpful. they make my life so much easier!!read more
Andrea Glass
Andrea Glass
17:30 05 Feb 20
My experience working with the benefit company has been SENSATIONAL! They are truly customer driven, and go above and... beyond to deliver amazing customer service!read more
See All Reviews