When predictable isn't

Maybe I’ll Just Wait – When Predictable Isn’t

Video Transcription:

I’m sitting on this park bench waiting on a friend. We’ve been meeting here every Thursday afternoon at 5 pm since I’ve been working at The Benefit Company. It’s now 4:50 pm.

It’s pretty hot out here. Somewhere between 90-100 degrees. No shade. No breeze.

I can endure it because I know my friend is predictable. We have a plan, and this is the spot we always meet at the same time and day every week.

But what if… What if he doesn’t show up today?

I have no alternate plan because repetition over time has taught me, I do not need an alternate plan.

I didn’t bring my cell phone with me. It’s a long walk back to my office to use the desk phone. I can’t send an email or text.

Standing on this bench and calling for him probably won’t work either.

Did his car break down? Is he sick? Maybe his kids or wife needed him.

Maybe I’ll just wait here until next week and things will go back to normal. It could take 2 weeks or 3. Who knows?

Now, this scenario was totally made up. But I used it to ask you an important question.

Are your communication channels with employees up to date with the times or are you waiting for things to go back to normal?

They’re out there. Waiting to hear from you.

In this unpredictable world in which we find ourselves, waiting for normal to return may leave you baking in the sun like me and talking to yourself.

An effective and modern communications strategy with your employees means questioning all your old norms, retiring what no longer works, and taking a few chances on new ideas.

Information about your employee benefits should be mostly digital now. In the form of a mobile app or website.

Paper distribution creates work, adds cost, and could be antiquated before it even gets in the hands of employees.

What about benefits comprehension? Sure, your employees may know they signed up for a medical plan with an HSA but do they know how to use it and the potential investment options and tax benefits?

Even the day-to-day communications that create culture in your business. Has it evolved and embraced reality?

I hope some things do return to normal. Like church, concerts and thoughtlessly hugging a grandparent.

People, we’re about 18 months into this thing. It’s time to get up and proactively find embrace new ways of doing things. That includes communication.

I’m John Dodson. Communications Director at The Benefit Company.

Let us meet with you to examine your current employee communications strategy as it relates to benefits. Don’t let more time lapse waiting for your old systems to become relevant again.

We have been successful in sustaining and expanding our client’s communications strategies with technology innovations and we’re pleased to share it with you.

I heard in a podcast this morning a guy say that hiring a mentor or consultant is like collapsing time. Now, it doesn’t matter if you are in the “new normal” or “old normal” camp. What matters is that we create a predictable normal of some kind that works today.

Reach out to me and let’s chat about what is possible with benefits employee communications.

Take care.

Johnny Dodson

Director of Communications

Johnny Dodson

  • Communications
  • Marketing Strategy
  • Brand Development
  • Employee Engagement
  • Project and Vendor Oversight








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The Benefit Company
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Michael Taylor
Michael Taylor
15:28 07 Feb 20
I have been working with The Benefits Company for more than 3 years and our organization has been a client for many... more. Every member of the team is very responsive and professional. The often present to our C-Suite and the C-Suite values the partnership.TBC goes above and beyond with any request that we have as it pertains to our benefits or HR programs. Every year they present us with various considerations to consider for the next year. John Hearn is has great knowledge industry. Our account manager, Stacy Cook, is very responsive and is an extension of my team.read more
19:21 05 Feb 20
I can't say enough good things about my experience. During my cancer diagnosis, the last thing you want to worry about... is how your Insurance Company is going to actually work for you. I of course, had many questions, which were always answered in "full detail". Amy Towe, our Insurance representative could not have been more helpful. She would check on things for me and always got me an answer promptly. Amy was always available when ever I had a question. She defiantly made the entire process easier. I truly can say enough about her. Her caring was so appreciated throughout my entire journey.Angela Adamsread more
Anne Lalinde
Anne Lalinde
19:09 05 Feb 20
Have worked with The Benefit Company for years through different companies. I appreciate the boutique level services... provided. The Benefit Company is a class act.read more
Marilyn Wiederhold
Marilyn Wiederhold
17:36 05 Feb 20
I have worked with The Benefit Company for over 8 years. They are the best!! Amy Towe and Christine Muro are so... helpful. they make my life so much easier!!read more
Andrea Glass
Andrea Glass
17:30 05 Feb 20
My experience working with the benefit company has been SENSATIONAL! They are truly customer driven, and go above and... beyond to deliver amazing customer service!read more
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